Every landlord wants to find the ideal tenant —
- the person who always pays rent on time,
- never disturbs others,
- doesn’t complain or cause conflicts and;
- keeps the premises in better condition than when he or she moved in.
While this theoretical ideal may be unattainable, the way you maintain and market your property will affect what type of tenants you attract.
Effective marketing involves differentiating your property from others. In a tight rental market, advertising may not be as critical, but when renters have many places to choose from, you need to let them know why your place is better than others. Is it newer, bigger, cheaper, cleaner or safer than comparable units in the area? Does it have better appliances and amenities for the price?
Effective marketing will increase your chance of attracting the ideal tenant for your situation. The more clearly you state the benefits of your premises, the greater the odds of attracting appropriate prospects.
Where to Advertise a Rental:
- Place a for rent/lease sign at the rental property.
- Advertise in newspaper classifieds
- Penny Saver
- If you are interested in attracting students, campus housing offices often provide a free listing service.
- Post a flyer on bulletin boards at libraries, community centers, grocery stores, and places of worship.
- Talk to friends and family members, letting them know that you are looking for tenants.
- Internet mail lists
- Electronic bulletin boards
- Craig’s List (If your Community is served Web sites of community newspapers (classifieds section)
Caution: When paying for an online ad, don’t get tricked by a report of thousands or millions of “hits”. Web-page hits can be an inflated, misleading reporting method. Instead, ask how many unique users visit the relevant section of the website each day. Also, ask how many page-views — entire scrollable pages — the site gets each month.
Someone offering a tiny bachelor apartment will have a different market than someone renting a spacious penthouse with extra features, such as a fireplace and a fantastic view. Consider the profile of the people you are trying to reach and then advertise in the places where they would be likely to look for a rental premises.
If you are renting a fairly basic basement apartment, you have a good chance of attracting people willing to live in a basement for the benefit of a lower monthly rent. University campuses, postings in local supermarkets or
“accommodations available” advertisements in community newspapers might be the best place to advertise this type of rental.
If you have an expensive condo to rent, advertise where people with the appropriate income might search. The local condo news, business-focused newspaper classifieds, or working with a rental locator at a real estate agent’s office might work best.
If you are not sure where people look for rentals, ask! Talk to several people in the same demographic as prospective tenants.
Evaluating Prospective Tenants
Every landlord wants to find good tenants — ones who pay the rent on time and take care of their rental property. Finding the best tenant can be offset by the need to have the premises rented within a narrow timeframe. While time to show the unit, accept and review applications and do background checks may be limited, a hasty decision could cost you money in the long run. If the wrong tenant moves in, you may end up losing money due to damages or disputes.
If you can afford a possible rent loss while waiting to fill the unit, take the extra time to make the right choice of tenant.
You should thoroughly research a prospective tenant before making a final decision. Getting candidates to fill in a rental application and properly screening for applicant suitability before accepting a new tenant are vital. If you accept tenants without screening and verifying their information, terminating the rental agreement may be difficult even if you discover that they provided false information.
As a landlord you can ask
- You can ask questions that will help you assess the suitability of a tenant, as long as you do not infringe on his/her rights. For example, you can ask a prospective tenant:
- What is your income? Where do you work?
- How many people will be living with you and what are their names?
- Do you have pets?
- Do you smoke?
- Could you provide written permission for a credit check?
- May I see your references and their current contact information?
You Cannot Ask:
You cannot ask questions that infringe on the rights of the tenant under the Human Rights Code for your province.
For example, you cannot ask a prospective tenant:
- Do you plan to have (more) children?
- What is your ethnic background, religion, or sexual preference?
- Will your family be visiting?
- Are you Gay, are you married to your partner
- Are you married, single, or divorced?
You will want to find out as much as you can legally about prospective tenants. Check their financial suitability through a credit bureau report. To access a credit report on a prospective tenant you must be a member of a credit bureau.
Changing Times …
In many areas information beyond basic financial data was previously available in a credit bureau report.
- Beyond credit information, try to discover what kind of tenant will be living in your unit. Ask former landlords about the tenant’s character and past rent-payment patterns. Consider talking to even the last two or three landlords to get a clear idea.
- In California if the prospective Tenant is being evicted, or has just been evicted you will not be able to find the information out in any way except from the previous Landlord. Court Records are sealed and unavailable to the public for 60 days.
- Checks for Screening Tenants
- Check the applicant’s credit bureau history and banking history.
- Confirm the applicant’s employment situation.
- Check the applicant’s tenancy history/evictions, if available.
- Check court records, if available. Remember recent evictions won’t be available.
- Check the applicant’s references and consider contacting previous landlords going back two or three tenancies
- Visit the tenant in his/her current residence, in many cases you can make a decision by viewing the way the tenant maintains his/her home in a clean and inviting way.
Human Rights Considerations
While you will want to know as much about a rental applicant as possible, Federal and California law prohibits certain factors from being considered by a landlord when choosing who he or she will rent to. These factors include:
- place of origin,
- ethnic origin,
- marital status,
- family status, or
Americans with Disabilities Act, require that a landlord make reasonable accommodations for a disabled tenant. You cannot turn a prospective tenant down because of a disability. Not all disabilities are evident. For instance a doctor may have ordered that the person have a companion animal such as a dog or a cat. You will not be allowed to enforce a “Not Pet” rule as related to this person. You might think it is acceptable to ask personal questions to determine a tenant’s suitability, but demanding answers as a condition of renting may contravene human rights. You cannot refuse to rent an apartment based on these conditions.